You need to optimise your website for improving your rankings so that your website become visible to those who are searching for your products or services. Domain name and web hosting are the initial steps for getting a website online. Both of them are important in SEO. In this blog post we will discuss impact of domain name and web hosting on SEO.
Role Of Domain Name
Domain names are like real estate of internet and play vital role in making a name for your online business. Numerous factors like relevance, length and TLDs make URLs SEO-friendly.
Relevance of Domain Name
Your website domain name should be relevant to your business or purpose of the website. You need to have a domain name which is exact match of phrases or keywords used by the users. Like for a fitness club ”www.stayfit.club”.
Length of the Domain Name
You should go for a shorter but concise domain name. While people are searching, they show an inclination towards shorter URLs instead of longer ones. Longer URLs can lower your overall search engine ranking.
Easy to Remember
Your domain name is a way to leave impression on your users and customers. You should opt for those domain names which have easy words and customers can recall them easily.
Your domain name should have such TLDs which can be easily associated with your business or service. Search engine do not take into account gTLDs while ranking a website but it is also highlighted as keywords during searching as it’s a part of URL.
Role of Web Hosting
Most of the people think web hosting is not associated with SEO. But, that is not true. There are many factors of web hosting like page loading speed, uptime of the website and SEO tools offered by web host which greatly influence SEO.
Uptime of the Website
Uptime of your website means the total time your website remains online and accessible to your users. This depends on your web hosting provider. Most of the web hosting companies are offering guaranteed 99.99% uptime. However, if you run an ecommerce store even this uptime can lead to loss of customers. Availability of your website has direct effect on your search engine ranking as search engine don’t redirect users to unavailable websites.
Loading Speed of Your Website
Page load speed is now included in search engine ranking algorithms. This means your website is prioritized in search engines on the basis of its loading speed and thus it’s an important aspect of your hosting.
SEO Features Offered by the Hosting Company
When you are selecting a web hosting company, you also need to check what CMS are included in their hosting packages. They should offer Softaculous and WordPress as these are best for SEO. They can really help you in improving your search engine rankings. Some web hosts also provide SEO scripts like Phplist, SEO panel or Open Web Analytics. They have specialized tools for tracking and enhancing the performance of your website.
Your domain name and web hosting affect your search engine ranking. Hostbreak provides best domain registration services and web hosting in Pakistan. We can help you in getting a dream domain name for your website. Our web hosting is backed by 99.999% uptime guarantee, ultimate speed and all of the features needed for making it SEO-friendly.